by Garrett Caples
Luniz 10th Anniversary Special exclusive to hyphythizzgo.com
You’ve got to hand it to Yukmouth; during the Bay Area’s long post-2pac commercial drought—when E-40 and the by-then-Atlanta-based Too Short were the region’s only major-label platinum acts—Yuk routinely moved several hundred thousand units for Houston, TX independent Rap-A-Lot Records, maintaining a nationwide reputation without radio play, videos, or big-budget promotion. His success is partly due to sheer talent. Yukmouth’s flow is fierce, and while some fans were disgruntled when he smoothed out his voice on his solo albums, it soon became apparent that he was merely expanding his arsenal. His Luniz voice continues to crop up, but as one of many weapons at his disposal, and his continually-evolving technique keeps him current in an industry where styles quickly become dated.
Besides talent, Yuk’s success stems from sheer relentlessness. Having taken it upon himself to don the Thug mantle left vacant by the death of 2pac, Yukmouth has remained faithful to the role. Like Pac, he refuses to be politic, calling the game how he sees it, never backing down regardless of the opponent. As a result, he’s been involved in some legendary beefs: Master P; Scarface; Daz; Snoop (to name just a few). Most recently, Yuk’s been waging a two-front campaign against G-Unit and its erstwhile associate The Game. When we spoke he’d just released All Out War, Vol. 2, on his new Rap-A-Lot/Asylum-distributed label, Smoke-A-Lot. A 2-CD monument to spleen, War is the second mixtape by his multi-region crew, The Regime.
“Our click is from the East, Midwest, South, and the West, so we represent everybody,” Yuk says. “The Regime is Yukmouth, Tech N9ne, Gonzoe, Poppa LQ, Monster Gunjah, Menace, E-Blak, Dru Down, Young Dru, Young Skrilla, Ampichino, Nate Da Nut, Messy Marv, Mark Shyst. It’s the veterans and the young people I’ve discovered throughout my career. A lot of people come to you with CDs, rapping after shows; I happen to be one of the dudes who listens. I picked the best apples outta the bunch and formed the Regime.”
“We’re warming the streets up before we drop an album.. People heard about us from the song on my album Godzilla (Rap-A-Lot 2003), but I want people to feel us as a group; you can’t really see our diversity, our range of music, from just one song. On this new mixtape, we’re giving damn near 50 songs. We mean business.”
Indeed, and in more ways than one. While Yuk’s beefs are unquestionably sincere—fresh anger rises in his voice while discussing them—the budding label tycoon isn’t blind to the marketability of his battle with the whole G-Unit/Shady/Aftermath/Interscope juggernaut, currently the dominant commercial force in hip hop. 50 Cent and Game are even listed on the cover of War, along with more willing non-Regime participants like E-40, Jacka from Mob Figaz, and Guce of Bullys Wit Fullys fame.
“Game’s on the mixtape,” Yuk confirms. “It’s a skit where a girl clowns the shit out of him on the radio. There’s a lot of exclusive shit the average consumer couldn’t get unless you heard it that night. I got the actual shit, where 50 Cent dropped a nigga on Hot 97, the Fat Joe interview where he found out 50 did the song and he’s challenging him to a fight. I got Jay-Z on there when he dissed Game. It’s not only us; it’s a combination of everybody.”
Yuk has a point, for the sheer size of his coalition of the willing, not to mention its geographical diversity, suggests a growing backlash within hip hop against the corporate-funded hype machine that launched both 50 and Game in quick succession. The situation is extremely fluid, however. Game, for instance, takes his share of lumps on War, which features titles like “Playin Gaymez” and “It’s Not a Gayme,” as well as a surrogate, “The Lame,” portrayed with comedic panache by young San Diego rapper/producer Fifth. Yet surprisingly enough, according to Yukmouth, these portions of the mixtape are strictly historical.
“Right now, me and Game squashed the beef. He called me, after I pressed up the mixtape, and I’m like, ‘Yo, shit’s pressed up.’ And he’s like, ‘Ok, I understand. But from now on let’s not get at each other.’ I’m like, ‘Cool.’ Because he used to do the ‘Fuck you, Yukmouth’ at the beginning of every set, but he stopped that. And I respect that, so I ain’t gonna do no more songs about the dude because he’s holding his word.”
Anyone familiar with Yukmouth’s ability to hold a grudge—he’s still dissing now-retired Master P for biting “Ice Cream Man” 10 years ago—might be surprised by this abrupt about-face, but it makes sense, for Game’s war with G-Unit has inadvertently landed him on Yuk’s side of the fence. Word on the street was their beef stemmed from an incident that didn’t even involve Yuk, during a Game appearance in an Oakland record store, and for all the vitrol that’s flown between them, a beef based on a misunderstanding probably isn’t worth the effort given changing conditions on the ground.
In terms of his beef with 50, however, Yuk’s enthusiasm remains undiminished. “I’m willing to do a song with Game shitting on G-Unit,” he says. “I’m about West Coast preservation right now.” Preservation, it seems, is the very issue behind the 50 Cent backlash within the industry; unlike his clash with Game, Yuk’s beef with 50 is a matter of principle.
“50 Cent did a lot of snitching,” Yuk says, reiterating a charge frequently leveled against the G-Unit leader. “I won’t say what he said but he did a lot of dry ratting that got the hip hop industry fucked up. Major underground independent labels getting hit by the Feds, ATF, know what I mean? When dude got on BET and said what he said, he’s fucking with people’s livelihood. He’s got the magnifying glass on everybody, like everybody’s racketeering, trying to launder money. What’s all this shit coming from? Shit some rapper said on TV? When shit like that happens, it’s beef.”
“Murder Inc. ain’t the only label that got hit like that,” Yuk insists, referring to the federal prosecution of label heads Irv and Chris Gotti on money laundering charges, of which they were acquitted in early December. “Go ahead diss the shit out of Jah Rule, that’s not a problem. But when you start fucking with niggas’ livelihood, their money, their labels, it’s like, damn, are you hating on all black entrepeneurs? If you’re doing that, I have something against you, because I’m a young black entrepeneur.”
The connections Yuk makes here are striking in light of how weak the prosecution’s case was, reportedly based on a handful of text messages. The ramifications of 50 taking his beef with The Inc. off wax and into the federal court system would indeed be chilling, given that the Gotti’s are self-made record moguls and 50 is merely the nominal head of a imprint created by white corporate dollars.
“Of course Interscope is behind every move,” Yuk insists. “When Benzino started fucking with Eminem in The Source, Jimmy Iovine instantly put his money into XXL. Now every month all you see is Interscope artists on the cover. Irv Gotti said he was in a meeting with Iovine, because they all have the same parent labels—Universal, Interscope, Def Jam—so they gotta have big meetings and luncheons together. Irv sees the dude [Iovine] at the luncheon, and the dude really don’t want to look at him, talk to him or nothing, like he’s really in the beef. They’re at a table where all the execs have to talk, and Jimmy Iovine won’t look at him, like he’s really down with this beef and shit. He’s got 50 and Eminem’s back on that shit.”
“That’s a crazy way to do it because could it lead to another 2pac/Biggie sort of incident,” Yuk says. “I mean, damn, labels don’t give us life insurance. They’re putting niggas in danger, then a nigga dies and shit, and they get all the money. Same as Pac; Pac died and they got all the money.”
Whether or not Yuk’s conspiracy theories seem plausible or paranoid, it became clear early last summer that G-Unit was feeling the heat, when recent signée Spider Loc—whom Yukmouth had never met—was dispatched to snatch Yuk’s chain. “I got jumped by 6 niggas and they pulled out a pistol. I was by myself. But the very next day, by the time he got to the jewelery store, he got a call to give that shit back. So he hurried up and took his little picture with it, and then gave that shit back. I had his OGs, the people he looked up to, calling. ‘Oh what did I do; I didn’t know!’ He pleading his case like that. I had niggas that if they called the shot he couldn’t walk off his fucking doorstep, them type of niggas calling him. Had his ass on the phone apologizing.”
“As far as money, they’ve got better backing, but gangstas run the streets, man. Not money; gangstas run the street,” Yuk says defiantly. “I ain’t said I’m gonna kill nobody, but they definitely gonna get beat up or their chain snatched. Those dudes think they’re invincible with their bulletproof vans and shit. You still gotta go to sleep. Are you going to sleep in a bulletproof room? Or you still gotta hop on flights. You can have a lot of money and still be touched, man.”
(part one: The Luniz: 10 On It!
part three: The Mystery of Numskull)
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Yukmouth: The Regime Declares War
20061016
Sex and the Studio climaxes with a -- video hit?
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Drunken Master
by Garrett Caples
San Francisco Bay Guardian April 6, 2005
When I'm drunk I don't think a lot
Wave your cups in the air if you drink a lot.
Eddie Projex, "Drank-A-Lot"
IF YOU SEE the video for "Drank-A-Lot" and aren't too distracted by the clubful of ass cheeks jiggling, you might notice the guy who spits the hook and first verse. He's Eddie Projex, from Oakland's Hittaz on tha Payroll, and the huge grin that never leaves his face throughout the clip is inspired by more than booty and booze. As the lead single from the soundtrack to episode two of the Sex and the Studio series, with verses by better-known buddies Numskull and Money B, "Drank-A-Lot" puts Eddie out front. The video has raised his profile, garnering nationwide "cable play" on BET Uncut, the station's adult-oriented music show (Wednesdays through Fridays, 3 to 4 a.m.). Now, after years of grinding away underground, Eddie's ready to shine.
"I like Hittaz on tha Payroll anyway, and Eddie's voice stands out," says Money B, recalling the "Drank-A-Lot" session. "I said, 'You pick the beat. Tell me which one you dig.' I went out the room, came back, and he'd already laid the hook. I was like, 'Yeeeaaahhhh.' "
Eddie's eagerness and efficiency reflect his persistence over the course of a decade in which Bay Area hip-hop got little mainstream love or major-label support. Along with MCs Polo, Curcinado, and Fletchberg Slim, Eddie formed Hittaz on tha Payroll in 1996.
"When 'I Got 5 on It' came out," Eddie says, referring to the Luniz' 1995 platinum hit, "we was in different groups. Everybody started fallin' off, and we were the only ones left standing. While the Luniz were making their mark, Num was busy doin' him. But we knew each other from back in the day, and when he came back, and sees we were still at it, he couldn't do nothing but accept it." Indeed, Num soon moved beyond acceptance. "He took me off the turf and flew me to L.A. Took care of me, gave me money, bought me clothes. He was like, 'Y'all gotta be my niggas.' "
Numskull premiered his new crew in 1999 on Good Laaawd, That's a Lot of Drank. In 2001, with no distribution deal, the Hittaz sold their debut disc, Underground Like Dead People, straight out the trunk, but it was with the release of Ghetto Storm (2003), on their own City Hall-distributed Hitta Records, that the Payroll began to attract attention. Produced entirely by the Mekanix, save for one banger by Sean T, Ghetto Storm was an instant East Oakland classic, due in no small part to Eddie's hook-writing ability on tracks like the atmospheric gangsta drama "Tha Game" and the sideshow anthem "Rims." Clearly Money B hadn't overlooked this elusive talent when he picked the Fifth-produced "Drank-A-Lot" as the single for Sex and the Studio's episode two.
Currently Eddie is shopping for a deal for his debut solo disc, Now or Never, even as he finishes two others: Ghetto Celebrity, for Hitta Records, and The Eddie Projex Project, for the Mekanix' Zoo Entertainment. In the meantime, taking advantage of the BET buzz, he's about to drop a street-only compilation, Eddie Projex Presents Oakland Street Music, Volume 1, which he hopes to turn into an annual showcase for emerging talent. Volume 1, which will also be sold at East Bay record stores like Rasputin's in Berkeley and Moses Music in East Oakland, features some of Oakland's hottest young artists – like Stevie Jo, E-Maculate, and R&B singer Naté – with production by the Mekanix, Sean T, and Harm and LT. Those unable to wait can check out the Hittaz' 2004 releases: Underground Like Dead People II, a recent Hitta Records mix tape, and Acid, a Polo and Curcinado duo project from FastLife Entertainment.
Fresh for the Underground
by Garrett Caples
San Diego Reader August 25, 2005
Chicago-born Fifth (a.k.a. Derrick Stanton) moved to San Diego with his family a decade ago, settling in El Cajon and then Spring Valley. The 19-year-old rapper/producer is the latest addition to rap crew Digital Underground. Fifth met original members Shock-G and Money B three years ago at "Gutfest," a barbecue thrown by local Digital Underground fan club Da Noses (which refers to Shock's plastic-nosed alter-ego, Humpty Hump).
"We played football," Fifth recalls, "then I let them hear my music. They let me get onstage that night. It was a surreal experience. My first professional recording was with Shock-G on 'Cherry Flava'd Email' [from last year's Fear of a Mixed Planet]. I was still 16."
Since then, the Mount Miguel High School grad has produced 11 songs for Money B's Sex and the Studio DVD series. "Drank-A-Lot," a Fifth-produced single, has been playing on BET's late-night video show Uncut. Fifth recently showed for the third annual Gutfest, which climaxed with DU's August 12 performance at 'Canes. That night, Fifth delivered his own three-song set.
"[Money B] introduced me, 'This guy's from San Diego, you gotta love him.' I came up and did 'Down 'n Diego,' my big banger for San Diego, and everyone loved it. That was the song I originally played for Shock and Mon, so it was only right I started with that."
Fifth and DU are working on And Tomorrow, an upcoming 2pac album. Fifth, now living in L.A., plans to return to the area later this year to promote his as-yet-unreleased debut, Treason.
"We're still shopping for a deal, but we're going to release a single in San Diego, getting some airtime, giving it a buzz."