by Garrett Caples
San Francisco Bay Guardian April 26, 2006
The Demolition Men, Impereal and DJ Devro, definitely didn't earn their reputation as the Bay Area's mix-tape kings by staying at home. As DJs the duo has performed together and separately at clubs all over the world, from China and Japan to South America and Europe. Native Spanish speakers — Impereal hails from the Colombian community in Queens, NY, while Devro is Southern California Creole — the pair also hosts Demolition Men Radio, broadcast Thursdays from 6 to 7 p.m. on Azul 1063, a hip-hop station in Colombia's Medellin. Yet if you live in the Bay, you're most liable to see them on the street, selling mix tapes out of their backpacks.
"We're like a walking promotional retail machine," Impereal jokes. "If you don't buy a mix tape, you going home with a flyer."
Such determination, coupled with the DJs' high output (more than 30 releases since late 2003, including three volumes each of R&B and reggaeton) and elaborate graphics, has finally kick-started the Bay's once lackadaisical mix tape scene.
An integral component of hip-hop in New York and the South, enabling new talents to be heard alongside vets and vets to issue bulletins with an immediacy unavailable to corporate labels, DJ-assembled mix tapes at their best are the ultimate in no-holds-barred hip-hop. Considered "promotional material" and usually printed in limited quantities, the discs are generally unencumbered by legal requirements like sample clearance.
Until recently, however, mix tapes weren't much of a factor here. While the Demolition Men are quick to pay homage to their local predecessors — like Mad Idiot, DJ Natural, and DJ Supreme — Natural acknowledges the mix tape scene was a bit dead before the Demolition Men began shaking it up.
"Out here DJs were concentrating on clubs," Natural says. "Then they started putting stuff out constantly." Now there's sufficient trade in mix tapes for Natural to move his formerly virtual business, Urban Era, to brick-and-mortar digs at 5088 Mission, making it the Bay's only all–mix tape music store. Yet even with increased competition, he notes, the Demolition Men still routinely sell out.
In addition to their up-tempo release schedule, the success of the Demolition Men's mixes might be attributed to the conceptual coherence they bring to their projects. While they do put together general mixes featuring more mainstream fare — such as the Out the Trunk series, which boasts exclusives from Ludacris — the duo's hottest projects tend to tap into the Bay's reservoir of talent. Aside from their multifaceted Best of the Bay series, the Demolition Men have released mix tapes hosted by Bay Area artists like Balance, Cellski, El Dorado Red, and the Team.
Currently the Demolition Men's most successful disc has been their most ambitious: Animal Planet, not so much a mix tape as music cinema, starring the Mob Figaz' Husalah and Jacka. A mighty 34 tracks — featuring production by Rob Lo, Traxamillion, and the Mekanix, and appearances by F.A.B., Keak, and Pretty Black — Animal Planet is an incredible collection of almost entirely exclusive, original material, seriously blurring the boundary between mix tape and album. Its success has encouraged bold undertakings, like The Early Morning Shift with J-Stalin and Block Tested, Hood Approved, a mix tape/DVD starring Fillmore rapper Big Rich. "I guess we're taking the mix tape to the next level," Devro says.
Demolition Men DJ
Thurs/27 and the last Thursday of every month, 9 p.m. doors
81 W. Santa Clara, San Jose
by Garrett Caples